Considered the next big step in data analytics, text mining is an important method in gaining a better understanding of consumer behavior. By combing through text on social media sites, blogs, news articles, and other information sources, categorizing, and analyzing the parts of speech, we can help you paint a fuller picture of the wants and needs of customers.
We collaborate with big data firms to develop methodologies that can help us better understand how to use the vast amount of text information on the internet, and then work with our clients to maximize the value of that information to better target potential customers.
While consumer surveys and other forms of data collection are important tools in online marketing efforts, there’s vast potential in text mining and analytics. Our services will help utilize this cutting-edge technology in your marketing efforts.
It’s important that your company has the proper online profile, and part of that is contingent on knowing what others are saying about your organization. With our text mining and analytics service, we can help properly assess the type and tone of the words being written about your company online.
If there are any potential issues with your online reputation, we’re capable of targeting specific areas for improvement, analyzing the most common complaints, and helping develop a path towards a better online profile.
Perhaps the biggest potential impacts of text mining and analysis technology will be felt in the research field. By automatically analyzing research materials from across the globe, we can discover potential insights, connections, and ideas that would otherwise go unnoticed.
We can also help you realize the impact of your own research by delving into other works from your field and quantifying what possible effects your original work has had on developments in that field beyond simply counting the amount of times your work has been cited.
Our services are also capable of aiding you in the research process by using artificial intelligence to search large volumes of text for pertinent information. This, in turn, could help lead to potential breakthroughs as technology can compensate for a researcher’s possible blind spots and discover information that would otherwise go undiscovered.
Text mining and analysis can help automatically discover relevant information during the litigation process by searching through databases of legal decisions and determining whether given cases are relevant or not.
This is an excellent cost-saving process, as many hours of tedious work can be performed simply and efficiently with the assistance of this new and innovative technology.
Recruiting, staffing, and hiring are processes that are the life-blood of any company. Growing and expanding, or simply replacing departed workers, are necessary aspects of doing business, but enterprises often must divert resources from their normal functions to handle those tasks.
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The newest development in big data analysis is centered on breakthroughs in text mining: basically, computer programs are now able to comb through vast amounts of written content to discover new information.
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One of the fundamental goals of enterprises is to increase efficiency and Lean Six Sigma – a methodology that combines different types of analytical processes to target waste and decrease variance in a given business process – helps businesses accomplish those goals.
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